Alejandro Romero
SMB Brand Consultant & Creative Director
I'm a designer & consultant currently living in Denver, CO with over 15 years of experience in the fields of graphic design, web design, branding, brand consulting, and product/brand naming.
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Skills & Masteries
Skills and Expertise Highlights
Language
English, Spanish - Fully bilingual
Italian - Conversational
Tools & Software
Adobe Illustrator | Adobe Photoshop | Adobe InDesign | WIX Editor X | Microsoft Office | Procreate
Skills & Specializations
Digital Design | Logo & Brand Systems | Brand Naming | Brand Architecture | Brand Tone & Voice | Brand Image | Package & Experience | Design for Print | Wayfinding
Soft Skills
Inquisitive | Critical Thinker | Curious | Creative Problem-Solver | Adaptability | Good Communicator | Fast Learner | Self Starter
Some Experience in...
HTML/CSS | UX/UI | Animation | Illustration
Professional Experience
Experience Relating to Design
Diéresis Brand Consulting Agency
JAN 2019-Present | Denver, CO
Creative Director & Designer
• Delivered end-to-end brand consulting, including naming, identity systems, and positioning for small to mid-sized businesses.
• Led remote diverse teams to complete multidisciplinary projects with budgets up to $50,000.
• Directed brand strategy, identity design, and positioning for 40+ clients across retail, tech, AI, art & fashion, law, and finance in both B2B and D2C.
• Produced comprehensive brand deliverables, including logo systems, brand guidelines, social media kits, and print/digital collateral.
• Created compelling proposal designs that helped clients secure contracts exceeding $1M.
• Analyzed brand performance and collaborated with clients to implement targeted, cost-effective solutions like organic brand growth strategies.
Knight Piésold
NOV 2017-NOV 2018| Denver, CO
Graphic Designer & Word Processor
• Produced and managed graphic assets for internal marketing campaigns, supporting company events and news.
• Assisted in creating promotional materials for job fairs and conventions across three states.
• Upheld high-quality standards for client proposals in the mining and engineering industry.
• Designed clear, visually engaging graphics for data representation.
Blue Morpho Agency
SEP 2016-OCT 2017 | Guaynabo, PR
Lead Graphic Designer
• Developed design concepts for digital and print use, serving over 140 clients in banking, beauty & healthcare, and retail sectors.
• Led quality control for printed media, ensuring high standards and consistency.
• Collaborated with social media specialists and web developers to ensure unified design across multiple touchpoints.
Docestudio
APR 2015-JUN 2015| San Juan, PR
Graphic Designer Intern
• Created multiple designs for brands with regional recognition & impact such as Bettina.
• Assisted in photoshoots & collaborated with over 20 participants, including photographers and models for product launches.
Pixelogic
JUN 2010-FEB 2011| Guaynabo, PR
Graphic Designer, Web Designer & Developer Intern
• Hands-on internship, part of a group of over 10 interns & junior associates.
• Led small-scale web projects with little to no supervision resulting in successful completion of multiple projects.
Freelance Experience
MAY 2007-JAN 2019| San Juan, PR & Denver, CO
Freelance Graphic Designer & Consultant
• Partnered with diverse brands and start-ups to develop brand identities, websites, and marketing materials.
• Led over 200 design projects, coordinating production while managing client budgets and deadlines.
Academic Experience
Academic Experience Relating to Design
University of Puerto Rico
2009-2015 | Rio Piedras, PR & Carolina, PR
B.A. in Graphic Design
Additional courses Art, Art History, Marketing, Photography, among other fields.
Articles
Published Articles Relating to Design
Let's Talk About...
2021-2023
Let’s Talk About Creating a Brand Name
Let’s Talk About Branding & Identity
Let’s Talk About Creating a Logo
Let’s Talk About Creating a Brand Identity
Let’s Talk About Rebranding
Let’s Talk About Logo Inspiration
Let’s Talk About Literal Logos, Hit or Miss?
Let’s Talk About… is a series of short articles where complex design related topics are discussed in an accessible and light-hearted format.
Let’s Talk About… is presented as a case study of the ins and outs of the world of design for experts and newcomers alike, including those who may be undergoing the research process before engaging with an agency or a freelance designer for future projects.